Written Question
Ice Skating: Coronavirus
4 Mar 2021
Question
To ask the Secretary of State for Digital, Culture, Media and Sport, what assessment he has made of the effect of designating ice rinks as leisure facilities on access to that facility for skaters outside of normal working hours during the covid-19 outbreak.
Answered by Nigel Huddleston
The Government’s ‘Tackling obesity: empowering adults and children to live healthier lives’ sets out an ambitious strategy for reducing obesity and includes ensuring the use of appropriate language when associated with unhealthy weight.
In January The Minister of State for Digital and Culture provided evidence to the Women and Equalities Select Committee concerning how media representations can contribute to poor body image. Ministers and officials in my department are committed to reviewing this issue as part of the Online Advertising Programme Review, later this year.
My department also works closely with the Advertising Standards Authority to ensure advertising presenting misleading, exaggerated and irresponsible content is taken down. In 2019 the Advertising Standards Association enhanced their standards through the inclusion of a new rule prohibiting negative gender stereotypes. Ads which pressure the audience to conform to an idealised gender-stereotypical body shape or physical features are likely to breach this rule.